Digital marketing is an approach that covers all the marketing techniques and strategies through an online platform. This marketing approach also defined as an umbrella for all marketing activities for products or services follows various online platforms. With the gradual increase in technology and innovation, various business units are implementing digital approach towards their marketing activities.In a simple way, it also termed as the promotional approach for various products or services via the internet or electronic media. Thus, it differs from traditional marketing approach mainly due to its effectiveness and its rate of market penetration.This marketing approach, therefore, covers or check, which based on various likes or views, the conversion rate for sales, niche, and relevant content. Beside internet platform, which is closely associated with this marketing approach, also includes instant mobile messaging, mobile apps, electronic billboards, and other channels.Digital marketing and its importanceWith the gradual increase of popularity in social media and other internet platforms, customers, clients is gradually becoming socially interlinked for almost 24*7. From a business point of view, it is an immense opportunity to target the probable customers that surely affect the business outcome and image. Due to a gradual increase in technological advancement and market competition, big to small organizations started to carry out digitization to enhance their rate of success.The reason behind implementing such marketing segment in almost all business units is only due to its effectiveness and output. Some of the reasons for which companies implement internet marketing are as follows:• Effective management of customer relationship throughout various channels• Effectiveness of customer engagement process• Provide accurate in targeting prospective clients based on their interests and preferences• Very effective and communicative platform to discuss customer issues within a short span of timeThus, with the gradual increase in demand for the digital marketing skills, it helps to set up the opportunity standards in the job market. With its market penetration, the job market is booming day-by-day, thus creates a huge leap in a career opportunity among the students as well as professionals. From a career point of view, this digital marketing course becomes real hype among the students and even professionals.Who should attend a digital marketing course?• Students: Undergraduates, graduates, MBA (marketing)• Professionals: Marketing professionals, Business development executives• Entrepreneurs Advantages that you may gain from having a Digital Marketing Course• Create a demand as a professionalDue to digital market approach, there is a serious skill gap among the professionals. Thus, on experiencing such course will stay you ahead in terms of competition as well as provide enough market exposure. As per statistics concerned, we will go to experience a rapid increase in job opportunity in this field and the average figure may reach to approx 1,50,000 jobs by the year 2020.• Increase in career choiceAmong the world’s largest digital giants, namely Google, Linked IN, Twitter, etc., providing loads of opportunities in the said field. Various other top organizations from Fortune 500 are hiring candidates in the field of digital marketing. Marketing professionals may have the gateway to improving the career and be industry ready for upcoming years on successful completion of this program.• Better payment and salary incrementRather than contemporary marketing approach, digitization provides opportunity in cost reduction for the management, therefore, create an opportunity in salary hike for the employees. Being an expert in this field will surely put you ahead of time and competition, thus creating immense opportunity for career growth and development.Students or the professionals, those who are opting for the Digital marketing course need to go through following fields of ability and are as follows• Introduction to digital marketing and its advantages• Search engine optimization (SEO)• Social media optimization (SMO)• Search engine marketing (SEM)• E-mail marketingOn successful completion of this course, it not only helps the students but also working professionals to grab the best opportunity in this booming industry. The probable career opportunities or roles that candidates may gain through digital marketing expertise are as follows• Strategizing the market planning for product or service launching• Implementing social media marketing, email marketing, maintaining social media account through Facebook, Twitter, LinkedIn, etc.• Incorporating SEO related work to support online presence as well as visibility among the Google search results• Manage online reputation through blog creation, article writing, effective back linking etc.Digital marketing surely helps to bridge the gap while providing more job opportunities in this booming industry. In the competitive scenario, for marketing professionals, it surely provides an edge over traditional marketing techniques.

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Of all the situations that confront a manager, the most important decision to be acted on involves recruitment. The addition of an employee to your workforce is a long-term commitment. Similar to many other circumstances in life, it often is much easier to get into the relationship than it is to undo the arrangement at a later juncture. For this reason, appropriate time, resources and thoughtful consideration need to be dedicated to the recruitment process, in order to optimize your investment.Let’s suppose that there are only two types of managers; those who are insecure and those who are confident. How might these different managers approach a hiring situation and what legacy impact would that have on their organizations?The recruitment process begins by defining the requirements of the position and the development of a comprehensive Job Description. Complementing the Job Description, a profile detailing the attributes of the ideal candidate also should be crafted. If there are particular characteristics that warrant emphasis, for instance punctuality with the young cohort known as Generation Y, these should be highlighted. Finally, formulating a series of behavioural-based interview questions will encapsulate the requirements of both the position and the profile.A slate of candidates can be identified based on a review of the resumes that were received. If high quality candidates are not evident from the resumes and interviews, it is imperative that the manager resists the temptation to compromise the position.Far too often, however, managers may try to truncate the hiring process. There are a variety of reasons that might compel the manager to do this. For instance, the manager may be under significant pressure to fill the vacancy, as quickly as possible. Or, the manager may fear losing the salary allocation. Or, service levels will not be fulfilled. Or, it really isn’t that important and it’s not a perfect world, anyway.But compromising the recruitment process is not an acceptable resolution. Instead, the manager should re-initiate the process, until the right candidate is surfaced. In some instances, broader and different advertising approaches might need to be considered. This will become evermore critical as the competition for labour intensifies due to the changing demographics and the shrinking labour force.The Insecure ManagerInsecure managers have nagging doubts regarding their competencies. Although the insecure manager might be proficient at certain tasks, there resides an implicit acknowledgement that there are deficiencies with many more. The insecure manager lives in fear that the deficiencies will be exposed and that they will be declared a fraud.An insecure manager, naturally, will feel threatened by strong, competent employees who may challenge the status quo or be overly enthusiastic about inventing innovative ways to improve business functions. Such a manager will be inclined, perhaps unconsciously, to recruit weaker employees who will not be seen as a threat to them.Over time, the insecure manager assembles an operating unit that is populated by sub-optimum performers who collectively are not capable of resolving business challenges. In these circumstances, even competent employees will give up when confronted by this impenetrable inertia and debilitating ennui.Now apply this predisposition and the resulting behaviour to the organizational level. If the organization is comprised of insecure, weak managers, then it follows that they will recruit a workforce that mirrors their profile. This commits the organization to a relentless downward spiral. It, quite literally, will be an unimpeded race to the bottom.The Confident ManagerConfident managers, conversely, have assessed and recognize their personal strengths and weaknesses. They also will have identified their blind-spots. Confident managers recruit employees who will offset the manager’s weaknesses and cover their blind-spots. They are not threatened by employees who have ideas and vitality.Confident managers welcome the synergy that blossoms from divergent thinking and healthy conflict. They value competency and collaborative problem solving approaches to business challenges. They assemble an operating unit that is energetic, trusting and vibrant. They recruit action-oriented employees, not excuse-makers.These managers also have a keen eye to the future. Their recruitment strategy extends beyond merely today’s needs. Having spent time considering emergent trends, the confident manager is deliberately recruiting for tomorrow’s environment. Finally, the confident manager is purposely recruiting and grooming their possible successor.Applied to the organizational level, a cluster of confident, strong managers collectively will have orchestrated an outstanding roster of competent, high potential employees. This is a high-performance organization that creates a competitive advantage, now and in the future.It is insecurity or confidence that guides the manager’s hiring process and predilections. The results are self-evident, for both the operating unit and the organization’s legacy.