Digital Marketing Trend and Importance Over Career Growth Prospects

Digital marketing is an approach that covers all the marketing techniques and strategies through an online platform. This marketing approach also defined as an umbrella for all marketing activities for products or services follows various online platforms. With the gradual increase in technology and innovation, various business units are implementing digital approach towards their marketing activities.In a simple way, it also termed as the promotional approach for various products or services via the internet or electronic media. Thus, it differs from traditional marketing approach mainly due to its effectiveness and its rate of market penetration.This marketing approach, therefore, covers or check, which based on various likes or views, the conversion rate for sales, niche, and relevant content. Beside internet platform, which is closely associated with this marketing approach, also includes instant mobile messaging, mobile apps, electronic billboards, and other channels.Digital marketing and its importanceWith the gradual increase of popularity in social media and other internet platforms, customers, clients is gradually becoming socially interlinked for almost 24*7. From a business point of view, it is an immense opportunity to target the probable customers that surely affect the business outcome and image. Due to a gradual increase in technological advancement and market competition, big to small organizations started to carry out digitization to enhance their rate of success.The reason behind implementing such marketing segment in almost all business units is only due to its effectiveness and output. Some of the reasons for which companies implement internet marketing are as follows:• Effective management of customer relationship throughout various channels• Effectiveness of customer engagement process• Provide accurate in targeting prospective clients based on their interests and preferences• Very effective and communicative platform to discuss customer issues within a short span of timeThus, with the gradual increase in demand for the digital marketing skills, it helps to set up the opportunity standards in the job market. With its market penetration, the job market is booming day-by-day, thus creates a huge leap in a career opportunity among the students as well as professionals. From a career point of view, this digital marketing course becomes real hype among the students and even professionals.Who should attend a digital marketing course?• Students: Undergraduates, graduates, MBA (marketing)• Professionals: Marketing professionals, Business development executives• Entrepreneurs Advantages that you may gain from having a Digital Marketing Course• Create a demand as a professionalDue to digital market approach, there is a serious skill gap among the professionals. Thus, on experiencing such course will stay you ahead in terms of competition as well as provide enough market exposure. As per statistics concerned, we will go to experience a rapid increase in job opportunity in this field and the average figure may reach to approx 1,50,000 jobs by the year 2020.• Increase in career choiceAmong the world’s largest digital giants, namely Google, Linked IN, Twitter, etc., providing loads of opportunities in the said field. Various other top organizations from Fortune 500 are hiring candidates in the field of digital marketing. Marketing professionals may have the gateway to improving the career and be industry ready for upcoming years on successful completion of this program.• Better payment and salary incrementRather than contemporary marketing approach, digitization provides opportunity in cost reduction for the management, therefore, create an opportunity in salary hike for the employees. Being an expert in this field will surely put you ahead of time and competition, thus creating immense opportunity for career growth and development.Students or the professionals, those who are opting for the Digital marketing course need to go through following fields of ability and are as follows• Introduction to digital marketing and its advantages• Search engine optimization (SEO)• Social media optimization (SMO)• Search engine marketing (SEM)• E-mail marketingOn successful completion of this course, it not only helps the students but also working professionals to grab the best opportunity in this booming industry. The probable career opportunities or roles that candidates may gain through digital marketing expertise are as follows• Strategizing the market planning for product or service launching• Implementing social media marketing, email marketing, maintaining social media account through Facebook, Twitter, LinkedIn, etc.• Incorporating SEO related work to support online presence as well as visibility among the Google search results• Manage online reputation through blog creation, article writing, effective back linking etc.Digital marketing surely helps to bridge the gap while providing more job opportunities in this booming industry. In the competitive scenario, for marketing professionals, it surely provides an edge over traditional marketing techniques.

What’s Your Working Journey in 2011?

I’ve thoroughly enjoyed and found fascinating the current TV series ‘Britain at Work’ hosted by Kirsty Young.It has raised a huge amount of questions prompting many conversations with my Mum looking back over the years studying people’s attitude towards work over different generations.One question raised this week with my Mum was why I couldn’t remember very much the 80′s miner’s strikes and the terrible times families suffered in the hands of industries being wiped out causing extreme unemployment with over 3 million out of the work. During this period when I was growing up as a teenager I remember well the scenario of Dad intensely watching the evening news when you dare not say a word or else you would be glared at and told to be quiet (which I wonder now how often this typical picture plays out in family homes). It occurred to me that because my parents were self employed and ran their own business what was happening around me, didn’t directly affect me as none of our family members worked down the mines either.My parents were lucky to be in a position where financial independence was possible, certainly didn’t earn pots of money but they didn’t have to rely on an employer to provide the work and wage packet. Yes I do remember things being tough with not a lot of money floating around but we certainly didn’t go without.This made me realise and ask the question about attitude to life and work and what impression parents and family make on you as you grow up. Definitely having a family that ran their own business made a mark on me, helped create my outlook and influences on life – having to stand on your own two feet and not solely rely on other people. My parents were very much about being an individual and not being a ‘sheep’, following the crowd. They knew life was going to get even tougher and having a certain amount of independence and self reliability was very important.Over the last few months I’ve had an increased amount of people contact me interested in finding out how to become a home working virtual assistant – which has been fantastic. As always I paint a realistic picture of what it’s like to start up your own new venture, all the excitement and buzz, opportunities of being your own boss and setting up your own virtual assistance business. What I always point out is the two sides of being self employed and what the real crux of running a business involves. You can be the greatest provider of your service in the world but if you can’t sell it then you’re going to have a hard time. When you say to someone that business falls into the 80/20 rule – 80% is running the business getting clients on board and 20% is doing the actual work, for some the idea of going self employed suddenly loses its appeal. Going self employed doesn’t automatically suite everyone!Going back to the TV series ‘Britain at Work’ – a large percentage of people are brought up with the ideals of getting a job with the strong reliance of large companies and authorities to provide the work and the wage packet every month. A large percentage of people will be looking for something different, wanting to be their own boss, choosing not to be reliant on a company to provide the work but want to be financially independent and generate their own work.But what is guaranteed these days – very little. So are we at a tipping point in society where people are being forced into rethinking their working life journey?After watching the tragic aftermath of the peaceful demonstrations in Hyde Park this weekend followed by the violent disruption at Trafalgar Square with the small percentage of people intent on causing violent chaos – are we walking into a worrying period of repeated demonstrations with the rise of unemployment on the up.Will we start to see a huge rise in more people taking up the self employment route – is it a survival strategy out of this mess?Having the confidence to go it alone when you’ve always been in work where the responsibility of finding the clients/customers/sales has been the manager/owner/executive’s role is like tipping a working role scenario on its head. All of a sudden it’s your responsibility to find the clients that want the services/products that you’re selling – you’re forced into the driving seat of being the sales person – it can be an overwhelming place to be. All of a sudden you’ve got to wear the hats of about 10 different roles usually held by different people made up in a company. Having the ability, energy, enthusiasm, drive and sometimes the courage to try something new doesn’t automatically exist in everyone.So who is going to provide the jobs for all these people who don’t fancy self employment?Is it up to you, individually to create your own work, take a look at what skills you already have and think hard about what you could provide as a service or a product to sell?What is the survival strategy – does anyone have the answer that’s likely to fit all the differing scenarios to look after all those millions of people out of work.Whose responsibility is it?

Initial Coin Offering (ICO)

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