Why Use Video Promotion?

Promotion through web videos is the up and coming trend. If a single picture is worth 1000 words then a video is priceless.Today, YouTube is the single largest video sharing site on the internet. This stems from individuals’ desire to quickly locate videos without spending hours skimming through countless websites. Nowadays, the simplest means of attracting a viewer’s attention is through the use of web videos. When added to your website these will help draw in visitors and keep them on your site longer, reducing the bounce rate, increasing your search ranking, and ultimately drawing in more visitors.

With the exception to YouTube, too few companies apply web videos effectually as a marketing technique. Web videos have the dual benefit of both high popularity and accessibility through various platforms (computers, smart phones, and tablets). Any public relations specialist who is unable to recognize and embrace video as a highly beneficial technique is needlessly restricting their marketing capabilities.

One of the latest studies from Forrester Research discovered that including an online video on your site increases the probability of converting a visitor into a client by six fold.This research also revealed that a sparse 20% of visitors will read the text content on a website, whereas 80% will view the same articles when paired with video.

If a company’s site includes video it has increased its likelihood of being rated on Google’s top page by 50%. Web videos are a requirement for any company with a major internet existence. It is calculated that by 2012 if a site does not have video, it will not make Google’s front page. Videos are a highly influential method when it comes to snaring a visitor, enhancing their experience by making it far more memorable and effective when compared to text content and still images. In another study, it was also discovered that retail website browsers who watch a web video tend to linger on the site two minutes longer and are roughly 65% more likely to buy.

Video production is one of the most highly successful methods of marketing,particularly when used in conjuncture with a number of social networking platforms.Web videos operate most efficiently when they are the adhesive that bind strategies together.For instance, when a video can be published on YouTube, posted on FB, and shared through Twitter, the level of dispersal is optimal for maximum web exposure.

While web video production can be incredibly effectual, the content is important. For instance, a video that is neither useful nor interesting cannot possibly meet with success. In order to be effective videos need to stop wasting time and cut to the chase. There are high expectations for videos these days and those that are the most successful tend to be brief and concise.

If you want to be successful get a professional and experienced video production company to assist you in creating a script, provide the necessary equipment, and help you plan your concepts so as to be as aesthetically engaging as possible to potential visitors.

Another ideal use for videos is in email advertising. Studies show that email advertisements that contain only text are viewed only 20% of time. In comparison, emails containing a video will be viewed 75% of the time, and 85% of those will be viewed in their entirety. Individuals recall photos and visuals even after they have seen the information. The ability to utilize web videos is at your fingertips, so why not you utilize them. The sooner you begin using videos the sooner you will begin to increase your client base.

Do You Need Travel Insurance When Traveling To Foreign Countries?

Many people ask the question, “Do foreign countries require me to have travel insurance?” Countries will differ on what they will require as far as insurance go, but if you like to travel a lot or if you like to go to places that many people would not normally go, then having trip insurance is a good idea for you and your family.When opting for travel insurance it is best to go with a company that has reliable underwriters. This means that your insurance policy will have a lot of coverage and if you go with a large company then you will be able to get a high level of support 24 hours per day. Accidents happen at the worst times of day, and so having a 24 hour support team for travel insurance can do wonders for your peace of mind.The next key factor to look for when traveling in foreign countries and buying travel insurance is to make sure they cover every country that you’re going to travel to. There’s no reason on opting for an insurance policy that does not cover you in your destination. The next thing to consider are your activities. Are you planning on snowboarding, surfing, skiing or any other types of sports where you may get injured? If so, then it is very important that your insurance policy cover these types of activities while you are in another country.Another factor in traveling are health alerts and safety alerts. When getting travel insurance, it is very important that you stay informed on the most up-to-date alerts for your travel and your safety. Also, some travel insurance plans will come with a medical option which is very important when you’re going to other countries that may have outbreaks in flu and/or contaminated water.Travel insurance is also very helpful for trip protection. Trip protection can cover anywhere from 100% to 150% of your total trip cost depending upon what plan you decide to sign up for. This type of insurance will also cover you for trip cancellation, trip interruption, delay and will also cover you if there are safety alerts due to safety issues and your traveling. Having this type of coverage is extremely important for your peace of mind and also for your pocketbook.Remember, it’s better to be safe than sorry. There is no reason to plan your trip and have it canceled the last minute and having to be out money when traveling insurance to foreign countries will help reimburse you anywhere from 100% to 150% of what was spent.These plans are very affordable and they are covered worldwide. Many plans cover up to $100 per person per day and can even help you recover lost expenses if your trip is delayed for an extended period. As mentioned, some plans can also cover medical expenses up to $10,000-$100,000 per person with a very low deductible. Making sure that you and your family are taken care of is of the utmost importance. When it comes to choosing travel insurance to travel to foreign countries then it’s best to err on the side of too much coverage than not enough coverage.

Women’s Travel Tips – Packing Light

When it comes to travelling these days, the less time you can spend in line at the airport, the better. Every time you fly, your goal is to get in and out as fast as possible, with as little hassle as possible. The key is to pack light. Here are some simple travel tips to make that happen.If at all possible, the best way to travel is just with a carry-on, so you don’t have to waste all that time wading through a sea of all that checked luggage rolling around on the conveyor belt. If you have to check luggage, you still want to keep it light, and keep it to one bag only.You may be scoffing right now, but it is all entirely possible. Here’s how you do it.1. Start with a great suitcase. Something durable. Something colorful. Something with wheels and a retractable handle. Something that has lots of organized compartments and front pouches for important things you may need to access.2. Know what you need to bring, and what you need to leave behind. Make a list. Pack your suitcase the week before your vacation, and then return to it the next day with a critical eye, and take out every single thing you absolutely don’t need. No “what-ifs” allowed.3. Stick to a color palette for your clothes. Start with a neutral color that you can mix and match with lots of things, such as beige or black or cream. Then, add in color in your accessories. The goal is to make sure every single thing you pack, goes with everything else.4. Be sensible with your shoes. They take up a lot of space, and it just doesn’t make sense to bring six different pairs for different outfits. Wear your comfortable walking shoes on the plane, pack your sandals and one (yes, I said one) nice pair of shoes for going out. Throw in folding slippers for the hotel, and flip-flops for the beach, and you’ll still have lots of room for everything else.5. Pack a few scarves or light shawls, and some funky necklaces and bracelets and you can turn any dress into three or four entirely different outfits.6. Invest in a good Toiletry Kit, so you’re not bringing giant bottles of product, but just the amount you need. This will also help you get that carry-on through security if you make sure your toiletry kit is compliant with flight regulations. Most of them even come with a hook, so you can hang it on the back of the bathroom door when you’re at your hotel.7. Don’t pack books, buy a Kindle reader and leave your stack of vacation paperbacks at home.8. Don’t forget you can buy things you may need when you arrive, such as toothpaste, shampoo or sunscreen. No need to bring it from home.9. Last, but not least, invest in one of those incredible little folding nylon suitcases that are wallet sized to start, but fold out into a full sized suitcase. While it’s important to pack sensibly at the beginning of your vacation, you will need room to pack all your souvenirs for the trip home.